Setting Your Rates

Figure out how best to package your services and set rates to optimize your billable time.

About the Course

The Setting Your Rates course helps you answer several questions that are critical to any independent consultant in terms of getting rates in place:

  • How billable do I need to be in order to generate the income I need?
  • What rates do I need to charge in order to reach those targets?
  • What does the marketplace look like?
  • What's my unique value proposition to my clients?
  • How best should I package my services?
  • What pricing structure makes the most sense?
  • What should my rate card look like?

In addition to the video-based presentations and demonstrations, you will receive:

  • Workbook that you can download and print to guide you through the process
  • Tools that you can download and start using, including the Rates & Utilization worksheet and Rate Card template


Course Menu


  A. Introduction
Available in days
days after you enroll
  B. Tinker with Rates and Utilization
Available in days
days after you enroll
  C. Know Thy Market
Available in days
days after you enroll

Your Instructor


Dr. Gus Prestera
Dr. Gus Prestera

Gus has been helping organizations improve the capabilities and performance of their leaders and workers for over 20 years. For 15 of those years, he has run his own learning and development consulting practice and has worked with hundreds of client organizations ranging from pharmaceutical and consumer healthcare product companies to brokerage, banks, and insurance companies, from IT startups to long-established telecommunications service providers as well as law firms, retailers, hospital systems, and chemical manufacturers. In that capacity, he has led and collaborated with hundreds of employees, sub-contractors, and vendor-partners to deliver results for clients and their stakeholders.

Gus earned a PhD in Education with a minor in Management as well as an MBA, a BS in Marketing, and a Certified Performance Technologist designation. He has taught Masters-level courses in Instructional Systems Design and Change Management. He frequently delivers live and virtual workshops for leaders at all levels, regularly publishes and presents on these topics, and is a recognized thought leader in the talent development industry.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Is this course useful for non-financial types?
Yes, very useful! We’ve designed this course for the typical consultant who has deep expertise in something...but it sure isn't pricing. We provide templates and step-by-step instructions for everything you need to do, including all of the icky financial schtuff. We’ll also demonstrate everything with videos, so that you can see and hear how it’s done before you go off and try it.

Enroll and take your first step towards building a pricing system!

Get started now!