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Conquering Pricing Pitfalls
A. Getting Started
DOWNLOAD: Course 1 Workbook
Welcome (2:12)
B. Countering the Pricing Pitfalls
The Five Pricing Pitfalls (6:36)
1. The Commodity Trap (7:30)
2. Falling Short of Awesome (3:29)
3. One Size Fits All (4:38)
4. Blindfolded on a Bridge (4:39)
5. That's My Price! Sorry (4:37)
You CAN Overcome the Pitfalls (3:18)
C. Building a Pricing System
What is in My Pricing System? (5:46)
Why a Pricing System? (1:57)
How do we get to a pricing system? (4:08)
What's Next? (6:29)
You CAN Overcome the Pitfalls
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